Parallel

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Bad Granny Limited Launch Campaign

Reintroduction of a klunker-frame at Sour Bicycles, the Bad Granny. This frame is brought back to market as a limited-run kit together with Brainfart Industries, Cyber Cycles, and Actofive, all small companies with their own production in Germany.

The re-launch was limited to 20 units which all sold within days of launch. For the launch a press pack was shipped to several related websites including The Radavist and Bikepacking.com.

Bike Design
Sour Bicycles

Photography
Miles Arbour, David Ohl

Project and Marketing
Parallel HQ

Press Selection

Bikepacking.com, November 1 2023: Pre-Orders Open

The Radavist, 1 November 2023: Radar Roundup