Bad Granny Limited Launch Campaign
Reintroduction of a klunker-frame at Sour Bicycles, the Bad Granny. This frame is brought back to market as a limited-run kit together with Brainfart Industries, Cyber Cycles, and Actofive, all small companies with their own production in Germany.
The re-launch was limited to 20 units which all sold within days of launch. For the launch a press pack was shipped to several related websites including The Radavist and Bikepacking.com.
Bike Design
Sour Bicycles
Photography
Miles Arbour, David Ohl
Project and Marketing
Parallel HQ
Press Selection
Bikepacking.com, November 1 2023: Pre-Orders Open
The Radavist, 1 November 2023: Radar Roundup